Adlandis facilitates online business activity by means of its own technical infrastructure and management system, this offers a major advantage for companies by simplifying the processes necessary to achieve their advertising, marketing and e-commerce objectives in the most reliable, efficient and economic way.

Adlandis helps you to identify your objectives for improving your web presence and online activities; with customized solutions that fit your budget.

Simply fill out our advertiser´s questionnaire, and we will offer you a tailor-made starting plan, based on a preliminary analysis of the information provided, your commercial activities and website.

True to our simplification maxim, we facilitate, without any additional cost, the production of the creative work for campaigns according to our general terms and conditions. This does not, however, take away your ability to provide your own creative work directly, or via an agency, if you wish to do so.

Besides using the best technology available to ensure the visibility of your commercial messages, Adlandis offers an additional personalized guarantee, insuring that the average cost per click obtained during each campaign doesn´t exceed a predetermined limit agreed in advance.

While the campaign lasts, reports and statistics will be sent at the frequency desired by the client together with suggestions for further enhancing campaign effectiveness.

The accuracy and quality control of clicks and impressions is achieved using the highest level of technology available. We ensure that the level of clicks and impressions contracted by and/or reported to you corresponds to the authentic and voluntary activity of the internet users with whom we communicate.

One of the key differences offered by our service compared to say Google Adwords is the advantage of not having to take care of your daily campaign monitoring (key words, price per click in auction, etc.). We do it for you, offering a personalized service that fits any budget.

IP or Internet Protocol address refers to the unique number assigned to each and every computer on the Internet, allowing individual computers to identify and distinguish other computers with different locations and activities, and to locate and direct files to and from websites.

The abbreviation for Universal Resource Locator. The address that needs to be entered in the browser to access any website.

A web browser is a software application which enables a user to display and interact with text, images, videos, music and other information typically located on a web page at a website on the World Wide Web or on a local area network. The best known browsers are Mozilla Firefox and Microsoft Internet Explorer.

A small file, stored on the user’s hard drive, which identifies the server location of a visited website and which, among other things, enables data capture about the user´s navigation activity.

A creative item inserted in an advertising space of a web page that contains a link to the advertiser´s website.

An impression is a visual advertising item which gets sent to a web browser, and which is then enabled for viewing within that browser.

The abbreviation that stands for cost per thousand. It is the term used for estimating the probable costs relative to the number of impressions achieved for a particular campaign. For instance: a cpt of X euros means that the cost of a thousand impressions will be X.

The click is the user´s action of pressing the mouse button over some element of a web page - whether it is an image or a text, etc.- that contains a link to another URL. The effective click is the action that starts the complete download of the destination page. Adlandis only counts effective clicks in order to optimize the contracted campaigns.

The abbreviation that stands for cost per effective click.

The abbreviation for the click rate, ´click through-rate.´

The percentage of users who click over a banner or advertising text. It is obtained by dividing the number of clicks by the number of impressions of an advertising item. In general, the more focused on a target audience is the online advertising plan, the higher is its Click Through Rate.

A user distinguished by their unique IP address that enters or returns to a website during a certain period of time. The identification of unique users can be done by using cookies, users registry or through the Internet user panels.

An uninterrupted period of time between the beginning and the end of the user´s navigation with a browser. During the same session the user might visit various websites.

The number of unique users exposed to an advertisement during a certain period of time.

An installation comprised of both hardware and software to provide online services, insuring the access and distribution of files and data which can be shared on a local area network (LAN), a wide area network (WAN), or Internet.

An installation comprised of both hardware and software to control and measure dynamically and according to the pre-established parameters, a collection of interactive ads within the advertising spaces of one or more websites.

Unlike a simple banner rotation program, an ad server combines highly complex instructions and variables on every request and sending of creative and campaign items.

A Tag is a JavaScript code that is generated by the adserver when a new site is created, this code is inserted in the page of the site and sends requests to the adserver for advertising items to be sent.

It is a page that appears in a new window underneath the browser´s window where we navigate. The page-under remains hidden until the main or previous page gets closed, moved, resized or minimized.
When the window that opens underneath has an advertising size, it´s called pop-under..

The number of times that an advertisement is sent to the same browser in one session or period of time.

It is the process used to divide the market in smaller and smaller groups according to certain characteristics. This segmentation process divides groups into further subgroups or segments, each of them representing uniform common characteristics. As a higher quantity of variables is considered to define any segment of the market, the size of such a group gets smaller and its characteristics more uniform.

It is the process that allows the impressions to be displayed in a certain geographic area, be it by city, province, region or country.